Who is Rogz?

Aside from our passion for pets, we’ve got pedigree too!

Rogz was founded in 1995 by two proudly South African locals on the beachfront in Cape Town. It was our dream to create a brand that pet owners would come to love and trust.

We’ve established a global reputation for designing, manufacturing, and distributing some of the world’s most enjoyed, safe and trusted, most durable (and most fun!) items for dogs. Whether snuggled up at home on one of our extra-comfy dog beds, or out for an adventure with our wide range of dog collars, harnesses and leads, Rogz is all about bringing you and your pets together – in safety and in style! 

We’re also committed to paying it forward, and doing what we can to help uplift our local communities. That’s why we established the Rogz Academy NPO in 2016. Through this initiative, we help under-resourced schools with education, youth development and nutrition. Find out more about Rogz Academy.

Find all the dog gear and accessories you need right here on the Rogz website

From playtime to naptime, Rogz has all the awesome dog gear you need to keep your best friend healthy, happy, and stimulated.

Dog collars:

All Rogz dog collars are designed with safety and durability in mind, in various materials from highly reflective stitching for better night-time visibility to fancy dress and even soft to the touch webbing. All are easy to attach your dog’s ID tag too. 

  • Classic collars are recommended for everyday use and identification.
  • Control collars are perfect for training dogs or to (gently) assist with behaviour correction.
  • If you’re a multi-dog household, then our safety collars, which come with quick-fit magnetic buckles and snag-safe stretch escape elastic are the perfect everyday option. 
  • For the strong pullers out there, our padded collars are perfect!
  • And for the Fashion-Forward Friends, our fancy-dress collars will have you standing out from the pack in no time!  

Dog harnesses:

Because harnesses distribute pressure more evenly, they’re more comfortable and safer for dogs who tend to pull or are still learning proper leash etiquette! Rogz has a great range of harnesses for dogs of all sizes and ages. 

  • Classic harnesses for everyday use.
  • Control harnesses for training, stop-pull control and behaviour correction.
  • Harnesses for an active lifestyle, like our explore harness is perfect for adventurous outdoor activities!
  • A range of “On The Go harnesses” like our step-in, fast-fit, and comfy harnesses are ideal for active, busy lifestyles. 

Dog leads:

Whether you’re off to the beach, just nipping down to the park, or headed out for a walk, Rogz has you covered with a versatile range of leads. For extra convenience, several of our leads come with a waste bag and accessory holder, so you can focus on having fun! 

  • Classic leads for everyday use, available in eye-catching colours and designs.
  • Control leads are ideal for behaviour correction and training, and the more excitable pup!
  • The multi-lead has a double attachment, with two trigger hooks, can be used in conjunction with a harness that has a chest and back lead attachment d-ring, so you can control your dog through Stop-Pull action.
  • Split leads are the perfect solution to avoid two leads getting tangled
  • Active Lifestyle and On The Go leads are great for busy, active fur families. These include our innovative hands-free leads and quick fit leads.

Dog beds:

Available in a wide variety of materials and colours, our quality dog beds are designed to suit your lifestyle, and your dog’s personal taste. We’ve got flat and cushioned beds to choose from, as well as indoor and outdoor dog beds. Our cushioned beds even come with reversible pillows, so you’ve got a cosy fleece option for winter, and a durable corduroy option for the summer!

Dog toys:

At Rogz, we know that play time is the highlight of any dog’s day… well, maybe after mealtime! That’s why we’ve got a great selection of dog toys that provide mental and physical stimulation, and really put the fun back in functional!

We’ve got dog toys great for dental hygiene and chewing, fetch games, comfort toys, and treat and puzzle toys to ensure your dog’s brain gets a workout too! 

Dog accessories and puppy accessories:

Finally, we’ve got all the must-have dog gear and pet dog accessories to keep your fur bestie safe and healthy.

  • Our ID tags provide instant, waterproof identification for your dog, and are designed to attach effortlessly to any Rogz collar, lead, or harness.
  • Our innovative safety light is a must for all those early birds and night owls. Available in different colours, fully submersible, and with flicker or constant setting.
  • Slurp bowls with a clever non-slip base to make mealtimes effortless.  
  • Safety belt clip and car-safe seatbelt clip to keep your dog safe and secure during road trips!

Top-quality products for your furry friends

Our top priority at Rogz has always been the safety of your pets. That’s why we conduct stringent tests of all materials and components to ensure the highest possible quality, strength, and safety of each product we put our name to. Some of these quality checks include: 

  • Magnet buckle pull test
  • Component strength test
  • Webbing discolouration test
  • Sunlight discolouration and degradation test

As a responsible pet brand, we encourage consumers to make the correct product choice for their pet based on their pet’s behaviour. We’d be delighted to offer help and advice, so feel free to reach out! 

The Rogz brand promise:

We strive to design and manufacture the best quality and functional pet gear that is safe and trusted all over the world. After winning “Brand of the Year” in 2021 we know that our selection of collars, leads, harnesses, toys, beds, accessories, and bowls for dogs are the world’s coolest pet gear. Even better, most items are infused with special South African mojo to give your pet the best experience!

What supplies and puppy must haves do you need for a new dog?

Nothing is more exciting than welcoming a new addition to your fur family, but we understand that it can be a little daunting too. To help, here are some things to buy for a new puppy or your first dog:

  1. A warm, comfy bed they can make their own.
  2. Food and water bowls
  3. Lots of toys for chewing and playtime!
  4. A car restraint for trips to the vet or puppy school
  5. A suitable collar / harness and lead.
  6. An ID tag

With these new puppy essentials, your pup will be a happy member of the home in no time.

Choosing the right size lead / collar / harness for your dog

A well-fitting collar or harness is essential for your dog’s comfort and safety – and makes training a lot easier on you too! The easiest way to measure for the right size is using your dog’s weight as a guide.

Check out our handy sizing guide on the homepage. You’ll see we’ve even got an interactive colour guide to help you pick a colour that looks great against your dog’s fur.

Rogz is the perfect choice for your pets

Ready to connect with your pets using Rogz pet gear? We thought so! Here’s how you can get in touch or find out more:

Contact Rogz

Connect with us on social media:

Want our awesome Rogz dog supplies to come right to your door?

Check out our distributors page to see where you can buy these locally.

Rogz dog products are also available from most vets, pet stores and large pet retailers globally.

How to measure your dog:

1. Measure neck for collar size.
2. Measure girth & neck for harness size.
3. Weigh your dog.


Knowing your dog’s neck and girth measurements (and its weight) is vital in choosing the right size Rogz collar and Rogz harness to keep your dog safe. Our weight guide is based on our components’ break strength. We have developed these guides to help Rogz to be a safe and trusted brand whilst being the most enjoyed pet gear on planet earth and beyond!

Not sure how to measure and weigh your dog? Watch this video and we’ll take you through a few simple steps to ensure you choose the correct size Rogz product based on your dog’s measurements and weight.

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