ABOUT US

OUR ROOTS. OUR DNA.

OUR PROUD HERITAGE

Rogz cofounders, Paul Fuller and Irené Raubenheimer, have a shared passion for many things, including a mutual love for the outdoors. This has led them to share crazy adventures across the globe. The biggest of these adventures was the foundation of Rogz in 1995. Rogz operates on the foundation of being unconventional and pushing boundaries, and this translates into the way that we do business and the products we launch.

AT THE CORE

WHAT DRIVES US

AT THE CORE

Our vision is to be the most enjoyed pet brand on planet earth and beyond.

OUR BRAND PROMISE

We strive to design and manufacture the best quality and functional pet gear that is safe and trusted all over the world.

OUR PROMISE. YOUR PEACE OF MIND.

SAFE AND TRUSTED

We strive to design and produce the best quality and functional pet gear. All components and materials undergo stringent tests to make sure that they are manufactured to the highest safety standards.We first test our products in our top secret lab, using various methods to test everything from strength to colour. We then send the product out into the field with our test pilots, and they report back on everything from comfort, ease of use and overall product experience.

We focus on safety, so you can focus on fun!

PET GEAR FOR A PURPOSE

SOLUTION-BASED PRODUCTS

Our products are solution-based, meaning they are designed to solve a specific customer problem.

The Rogz Connect System is a retail category management system that makes merchandising in stores efficient and makes consumer purchasing decisions effective using this solution-based method.

The benefits of the Connect System are two-fold. For the retailer, this means a merchandising solution and understanding of the full Rogz product offering. For the pet parent, this means buying pet gear that fits perfectly, that suits the activity, and of course looks good!

FROM SOUTH AFRICA WITH LOVE

OUR GLOBAL FOOTPRINT

We manufacture the majority of our products in our own factory to enhance quality, create supply-channel optimisation and reduce lead-times.

Rogz World Headquarters is based in Cape Town, South Africa. However, we distribute to over 90 countries across five continents around the world.

BUILDING A SUSTAINABLE FUTURE

COMMITTED TO ESG

We believe sustainability is a critical component of any successful business strategy and are proud to say that we are taking steps towards a more sustainable future for pet parents and the pets they love. From recycling to upcycling, from packaging to solar energy, we are committed to our continued ESG portfolio growth.

In May 2022, Rogz became the first African company to join the Pet Sustainability Coalition (PSC). This membership will help us formalise our ESG plan as we continue to get education, inspiration, and implementation support around sustainability.

Rogz is committed to changing our behaviour to improve our carbon footprint and energy efficiency, while also contributing to and uplifting our communities.

MORE TO BUSINESS THAN JUST BUSINESS

ROGZ ACADEMY

Rogz Academy is a non-profit organisation empowering local communities in the spirit of ubuntu through education, youth development and nutrition for a sustainable future together.

Rogz Academy was started in 2012 to create a culture of caring, being real, following passions and being An active part of positive change. Fast-forward ten years and we continue to make a difference to those in our community.

OUR UNIQUE DNA

OUR PEOPLE

At Rogz we believe in ACE, that’s Awesome Customer Experience. We not only want to meet our promises, we want to make them special.

We value our relationships around the world and will go out of our way to ensure that we have great communication, on time and correct delivery of our Rogz-proud quality products, give customers excellent service and an easy way of doing business with us.

We love what we do and the people we work with. Our unique DNA, flavour and culture help us create products and provide outstanding service that go far beyond the norm.

Executive Committee
IRENÉ RAUBENHEIMER
Finance
HR
IT
Marketing
New Product Development
RUWAYDA MATHEWS
CHANDRE WILLEMSE
Operations
ZAYAAN ABRAHAMS
ROBERT MEYER
RENE MARTIN
NANDIPHA NYAMAKAZI
MELVIN PAPIER
MARK PAULSE
JOSE FLETCHER
GERHARD BARNARD
CHARLENE MEYER
CERISSA DAINTREE
ALFONSO CUMMINGS
Sales
Sales Agents
Factory
Rogz Academy

PROVEN CREDIBILITY. PROVEN QUALITY.

OUR ACCOLADES

We are very proud of the local and international awards we have won, and that the credibility and quality of our products are being celebrated across the globe.

2002
Cape Town’s Department of Trade and Industry Exporter of the Year Award (Cape Town, South Africa
2006
Pets International Magazine’s Global Pets Award for the Company Having the largest Impact on the Pet Industry (Prague, Czech Republic)
2010
PIAA Australia’s Best New Dog Product for Rogz Lighthouse (Melbourne, Australia)
2017
World Branding Forum “Brand of the Year” Regional award for Best Toy Brand in Animalis Awards Ceremony (Vienna, Austria)
2021
World Branding Forum “Brand of the Year” Global award for Best Toy Brand in Animalis Awards Ceremony (Vienna, Austria)
2024

PetQuip Awards “Product of the Year – Accessories & Technical” for Cat Safety Release Collar (United Kingdom)

We’ve been in the news too!

Here are some of our latest news features and press releases

LET’S START TALKING

REACH OUT TO US

Please don’t hesitate to contact us with any queries, questions or comments.