Who we are
Rogz was founded in 1995 by two proudly South African locals on the beachfront in Cape Town. We are now a globally recognized brand that designs, manufactures, and distributes pet gear to over 90 countries. Rogz pet gear is safe and trusted, connecting humans to their pets with a variety of functional and high-quality products.
Our non-profit organisation, Rogz Academy is also empowering local communities in the spirit of ubuntu through Education, Youth Development and Nutrition for a sustainable future together.
“Rogz is a truly South African story of hope,” says co-founders Paul Fuller and Irené Raubenheimer. “As a city and a country we have a lot to offer the international market. We’ve got a unique DNA, a flavour, and a culture that people really love. A lot of our international customers return to do business with us in Cape Town because we are creating hope for the future and inspiring people.“
On 9 September 2021, Rogz won “Brand of the Year” Global award at the World Branding Awards 2021-2022 Animalis Awards Ceremony. More than 1100 brands were nominated by the public but only 28 brands received global tier status which is presented to truly international brands that have a presence in 10 or more countries, on three or more continents.
At the virtual black-tie event, our cofounders accepted the award, see video below, but a special disclaimer needs to be made: “For those of you who know us from the pet industry, you’ve never seen us in suits before and you never going to see it again either…!” says Irené Raubenheimer and Paul Fuller, cofounders and directors of Rogz.
Our vision is to be the most enjoyed pet brand on planet earth and beyond!
Rogz is ambitious, setting the bar high and confident with its ability to grow. As a global brand, its value is the total experience beyond the product itself. Rogz is proud of pushing boundaries and not accepting limitations!
We strive to design and manufacture the best quality and functional pet gear that is safe and trusted all over the world. Our selection of beltz, toys, beds and bowls for dogs and cats are competitive with every other top pet brand globally, with every item infused with special South African mojo to give your pet the best experience! Connect with your pets using Rogz!
Our global footprint
Local is lekker – Rogz World Headquarters is in Cape Town, South Africa. However, we distribute to over 90 countries in 5 continents around the world, leaving our unique footprint for everyone to enjoy!
Rogz is very proud of the local and international awards it has scooped over the years! The credibility and quality of our products are being recognized and celebrated all over the world.
2021 – World Branding Forum “Brand of the Year” Global award for Best Toy Brand in Animalis Awards Ceremony (Vienna, Austria)
2017 – World Branding Forum “Brand of the Year” Regional award for Best Toy Brand in Animalis Awards Ceremony (Vienna, Austria)
2010 – PIAA Australia’s Best New Dog Product for Rogz LightHouse (Melbourne, Australia)
2006 – Pets International Magazine’s Global Pets Award for the Company Having the largest Impact on the Pet Industry (Prague, Czech Republic)
2002 – Cape Town’s Department of Trade and Industry Exporter of the Year Award (Cape Town, South Africa)
Rogz has a staff compliment of around 260 employees, 40 of whom have been with the company for more than 20 years. The company is built on core values that are genuine and not created for marketing purposes, a place where people can feel welcome irrespective of their colour, gender, creed or sexual preference. A unique DNA, a flavour and culture that people really love.
As a member of the Pet Sustainability Coalition, we are committed to implementing sustainable business practices that minimize our impact on the environment and the communities where we do business.
We believe sustainability is a critical component of any successful business strategy and are proud to say that we are taking steps towards a more sustainable future for our customers and the pets they love. PSC is a collaborative nonprofit that provides tools, educational resources and implementation support to drive environmental and social impact.