Rogz Amphibian Wins New Product Award

Rogz walked away as winners at the PATS Telford 2023 New Product Awards in the Dog Harnesses, Leads and Dog Wear category. We picked up the award for our innovative Rogz Amphibian Classic Collar. 


The Rogz UK team were hard at work at PATS Telford from 1-2 October 2023. PATS is the UK’s number pet trade exhibition where retailers can attend and benefit from networking, discovering new products, staying ahead of competition, and showcasing their brand. 

The pet industry is a constantly evolving landscape, and pet owners are always on the lookout for products that make their lives easier and their pets happier. The Rogz Amphibian Range emerged as a game-changer in this regard, addressing a common problem faced by pet parents: how to keep their furry friends comfortable and stylish, even in wet and unpredictable weather. 

The winners were chosen by a team of expert pet retailers who selected their winners from a record number of nearly 400 new products entered. Judges take the following criteria into consideration when choosing a winner: 

  • Product innovation
  • Design
  • Quality
  • Packaging
  • Value for money 
  • Sustainability

The Amphibian Range ticked all the boxes and more. “The goal was to offer an effective combination of true functionality with “easy to understand” simplicity and we are super excited at the enthusiastic response that we are receiving from the market and end users”, said Irené Raubenheimer, cofounder of Rogz. 

The judges of the New Product Award were impressed with the Rogz Amphibian Classic Collar, saying it “features lovely colours and a soft touch, this is a great value-for-money, practical and waterproof product.”

Sallie-Ann Reed (Rogz UK) and Andrew Clark (TrustPet) with the award

What Makes Rogz Amphibian Range Special

The Amphibian Range is perfect for the water loving dog . Whether it’s lounging by the pool, walking in the rain or snow, or even training, the Amphibian Range is your go to pet gear. 

This range consists of a classic dog collar and classic dog lead as well as a training dog collar and training line.

The Amphibian Range is made with bright duotone webbing and black trims. It has nonporous PVC coating, making it ideal for water bound activities, exposure to dust, dirt and activities in any weather. The Amphibian Range is easy to clean, making it resistant to absorbing odours, and can be cleaned with one simple wipe.

Trendy gear for the water loving dog

Creating innovative solutions

Paul Fuller, cofounder of Rogz, is extremely grateful for yet another award and he is “so stoked and proud of the team”. After winning the World Brand Forum “Brand of the Year” Global award for Best Toy Brand (for the second time) earlier this year, this recognition marks another significant milestone in our journey to provide pets and their owners with innovative, durable, and stylish accessories that can withstand the elements.

We are constantly seeking ways to improve and expand our product line to meet the evolving needs of pet owners. Our focus remains on creating innovative solutions that enhance the lives of both pets and their human companions.

Stay tuned for more exciting developments from us as we continue to make waves in the pet industry!

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