WHY THIS NPO WAS STARTED

When ROGZ started in 1995 in Cape Town, South Africa, all energies went into building a stable company. The vision was always to build a company that does more than just sell the world’s coolest pet gear. It was to provide jobs for the local community, and also empower their families. And so, our NPO, ROGZ Academy, was started.

ROGZ co-founders, Irené and Paul, wanted to create a culture of caring, being real, following passions and being a part of the change. ROGZ Academy has grown from a fledgling passion project started in 2013 to a non-profit making a meaningful difference. 

And so our non-profit organisation evolved in 2013 and was formally registered in 2016.

community outreach expands


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ROGZ Academy continues to assist four primary schools in Dunoon and Joe Slovo townships with education – Sophakama Primary, Silverleaf Primary, Dunoon Primary and Marconi Beam Primary. From 2025, we expanded to assist Early Learning Development centres (ECD) in the same communities. Youth Development now has 3 fulltime Mentors to manage our Youth Teams through the YearBeyond Programme, with the self development Fridays still being the favourite activity! Our nutrition focus has expanded from growing fresh vegetables in our ROGZ urban farm and delivering to school soup kitchens, to also include the Bristin Food Project, making and delivering sandwiches and fruit to learners in our AfterSchool programmes. Onwards and upwards!

 

OUR 3 FOCUS AREAS

EDUCATION

Assisting Grade 3s and 4s with Numeracy and Literacy in under-resourced schools to improve the transition from learning in isiXhosa to English. Assisting Early Learning Development Centres so that little ones have a better ground before beginning Grade 1.

YOUTH DEVELOPMENT

Upskilling and mentoring 18-25 year old youth from under-resourced communities through the YearBeyond programme to support teachers in the schools.

NUTRITION

Growing an urban farm, via sustainable practices, at ROGZ HQ that provides fresh vegetables for school soup kitchens so children can learn on a full tummy.

One of the many challenges that South Africa faces is education. ROGZ Academy helps to improve education through teacher support and mentorship as well as literacy and numeracy support for learners. ROGZ Academy trains YearBeyond volunteers to be more effective in helping learners who are struggling to learn.  Our trained YearBeyond volunteers help learners who are struggling to learn Numeracy and English through the Catch-Up Programme. These small groups create teaching environments that give learners the attention and focus they need to succeed. Starting as grassroots level, we also assist Early Learning Development Centres so that little ones are better prepared to begin Grade 1.

60ROGZ Academy is an Implementing Partner of the YearBeyond (YeBo) programme which combats youth unemployment by aiming to ensure that by the age of 25, young people are responsible, independent, healthy and active citizens. The programme takes young people through a structured 10-month development journey focusing on work readiness, professional competencies, personal growth and progression to the world of work or study. YeBoneers are also provided with training and placed in the four schools we support in Dunoon and Joe Slovo. Our efforts impact 60 YeBoneers, 300 ECD children and 840 young learners. 

Rogz youth development
Rogz academy

The pavements outside the ROGZ factories in Cape Town have been transformed into an Urban Farm that grows proudly with fresh vegetables, herbs and fruit trees. These are harvested for all Roggerz at HQ, their families and community. Nutrition is a building block for improving physical and mental health in both children. ROGZ Urban Farm vegetables help supplement the school soup kitchens to feed the learners so that they can study with full stomachs. The Bristin Food Project which began in 2024 at ROGZ HQ, makes sandwiches and provides fresh fruit to learners in the AfterSchool sessions. Sustainability is also a big vision for ROGZ pet gear, and our ROGZ Urban Farm has been playing an important role.

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PLATINUM PARTNERS

We are extremely grateful to the following Platinum Partners for their ongoing financial support to ROGZ Academy! We hope to continue and expand this network soon! We invite anyone to join this special tier of donors! 

KEY PARTNERS

Thank you also to the following key partners whose collaboration with ROGZ Academy has made implementation of our various projects sustainable over all the years:

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